Let’s talk EXPERIENCE, IN CONTEXT
A career spent connecting the commercial pieces, first inside a business I founded, then across growing technology companies, and now at GTM Right.
Revenue isn’t one team’s job. It’s a system of customer understanding, decisions, and work that has to hold together.
Read more about how I think about workMy current company: building a commercial validation platform to help founders test the reason to build before committing to the build itself.
Explore GTM Right ↗ (opens in a new tab)Worked across technology, fintech, and healthtech companies, with a focus on the systems linking product, marketing, sales, and revenue.
Founded and operated a furniture retail and manufacturing business in Nigeria, building from one store to five.
Selected examples from my experience profile. Each begins with a specific operating question, not a headline metric or claim of quantified impact.
Situation Signals across product, web, documentation, community, and CRM did not always tell a coherent story about pipeline.
Contribution Worked across lifecycle stages, detected pipeline leakage, and reconciled signals through Segment and BigQuery. Built MarVis, an internal RevOps GPT combining CRM, pipeline, intent, telemetry, and marketing signals into context for SDR recommendations.
Purpose Help teams see meaningful activity and make better-informed decisions about where to focus.
Situation Lifecycle stages, scoring, segmentation, and handoffs needed a more consistent operating model.
Contribution Rebuilt HubSpot lifecycle stages, scoring, segmentation, and routing; improved HubSpot–Salesforce handoffs and follow-up workflows.
Purpose Give marketing and sales a clearer shared process for moving relevant leads forward.
Situation A growing health business needed a marketing function with clearer structure and connection to commercial priorities.
Contribution Built the function, shaped its team structure and specialist hiring, established analytics and reporting, and strengthened marketing–commercial alignment.
Purpose Create the people, visibility, and working relationships the function needed to support the business.
Situation The business needed a more deliberate marketing capability and a plan for developing it.
Contribution Built the marketing function and its recruitment plans.
Purpose Establish a foundation for the work and specialist capacity ahead.
Situation A furniture retail and manufacturing business began with one store in Nigeria.
Contribution Founded and operated the business as it expanded to five stores.
Purpose This was the first long chapter in understanding how an offer, customers, operations, and decisions have to work together.
Connect customer, offer, channels, and execution instead of treating each as an island.
Understand what needs to be known before more activity makes sense.
Turn an open question into focused, observable work.
At GTM Right, I’m building around a question I’ve carried through my career: what would make a market say yes?